I have a larger post in the works, but ponder this for now....
Do you think the executives at Barbecue Sauce companies just sit in the board room and say, "hmmm, we made big inroads on ketchup this month and all signs point to the trend continuing in this fashion. If we keep this up, we'll be the number one condiment by the end of the year." They pop a bottle of champagne and celebrate....
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